Skip to main content
New — The Connections Index: market-level consumer data Read the Report →

Lead Conversion Services That Turn Cold Leads Into Closed Sales.

CSG works the leads you've already paid for — live agents, automated dialing, and AI voice and SMS on one platform. Clients average a 15–20% lift in conversions.

Trusted by national insurers, lenders and education brands to generate over $10 billion in revenue.

Hundreds of Millions Leads connected and managed
15–20% Average client lift in sales conversions
30+ Years Refining our outreach methodology
$10B+ Revenue generated for our clients
Enterprise Trust

Conversion results our clients put their name to.

Fortune 1,000 carriers, national lenders and the biggest names in education rely on CSG to work the leads they have already paid for.

12% more conversations

We talk to 12% more prospective students when CSG manages the lead connection and qualification process.

Enrollment Department Executive Kaplan University
10%+ lift in conversions

We recently combined SMS with an integrated outbound call cadence and saw over a 10% lift in conversions.

Mitch Hillbrands Director of Operations, Red Ventures
Always-on optimization

They proactively tested different cadences, scripts, and messaging to optimize performance consistently.

Mark Entenman Marketing Analytics, Liberty Mutual Insurance
Winners scaled, losers cut

CSG was on the same page as us the whole time - winning campaigns were expanded while lesser ones were cut.

Jay Fontanini VP, Revenue Optimization & Analytics, The General Insurance
Zero data integrity issues

CSG is one of my favored partners. Their team makes sure data flows smoothly, with no integrity concerns.

Brandon Debenham Vice President, LeadCloud
Maximum yield per lead

When I gave a lead to CSG, I knew it was going to yield the most sales conversations possible.

Marketing Executive Fortune 1,000 Life Insurance Firm
The Connection Layer

Why disconnected lead follow-up tools leave money on the table.

Bolt-on SMS tools, standalone dialers and siloed CRMs all fight over the same record — so your speed to lead collapses and leads end up either under-worked or burned out. CSG runs every channel from a single stream.

STEP 01

Data In

First-party, third-party and partner leads feed into one stream — not four disconnected tools that never talk to each other.

STEP 02

AI + Human Matching

Every record is matched dynamically to a live agent, an AI voice agent or an automated SMS cadence based on real-time behavior.

STEP 03

Revenue Out

Connection rates compound instead of competing, and you get maximum yield out of data you have already paid for.

Speed to Lead

Leads get worked while intent is still warm, then move into a phone and SMS cadence honed on three decades of live conversion data.

Full Lead Value

We match the exact channel each lead responds to, so no record is under-worked or burned out.

Human + AI Combined

One stream means connection rates compound across channels instead of competing with each other.

Continuous Optimization

Real-time head-to-head testing runs across every channel simultaneously, not one experiment at a time.

Revenue Modeling

See what a 15–20% conversion lift is worth to you.

Move the sliders to model what a 15–20% lift is worth on the leads you're already buying. No email required to see your number.

10,000
$1,200
4.0%
Estimated additional revenue per year $864K – $1.15M
$72K – $96K Extra revenue per month
60 – 80 Extra closed deals per month
Get This Model Reviewed by a Strategist

Want these numbers in writing? We’ll email you this model.

Estimate based on the 15–20% average conversion lift CSG clients report. Actual results vary by vertical, data age and offer.

What We Do

Lead conversion services we're hired to deliver.

Whatever you are chasing — more acquisition, cleaner qualification, fuller calendars — it runs on the same connection layer.

AI + Human Integration

Live agents and AI voice agents, optimized together.

Four engines, one platform. We route each lead to the modality it actually responds to — and test them against each other continuously.

Human

Live Agent Calls

Maximise sales with a human touch from on-shore agents trained on your product, your objections and your compliance rules.

Scale

Automated Dialer

Drive high-volume outreach with smart routing, so every record gets the right number of attempts at the right hour.

AI Voice

Virtual Agent Calls

Cost-effective AI voice conversations that mine dormant value from aged and previously unworked data.

AI Text

AI Messaging & SMS

Personalised conversations at scale, with keyword-driven conditional routing that hands hot replies straight to a human.

Industry Expertise

Built for insurance, mortgage, education and home services.

Three decades of vertical-specific scripting, compliance and cadence data — so we are not learning your market on your budget. Plus healthcare, legal, senior living and non-profit.

Insurance

Insurance

Carriers and agencies trust CSG to work every lead across phone, SMS and AI voice - from first touch to bound policy.

AutoHealthLifeHomeCommercial
Mortgage

Mortgage

Reach rate-sensitive borrowers the moment intent spikes, and keep aged leads warm until they are ready to move.

PurchaseRefinanceHome Equity
Education

Education

Connect with prospective students faster and qualify them properly, so admissions teams only talk to real candidates.

UndergraduateGraduateNursingVocational
Home & Legal Services

Home & Legal Services

High-intent, high-competition verticals where speed to lead decides the case. We set the appointment before your rivals dial.

Appointment SettingMass TortPersonal Injury
Common Questions

Lead conversion, answered.

What buyers ask us before they hand over a list.

What is a lead conversion service?

A lead conversion service works the leads you have already generated or bought and turns them into sales conversations. CSG contacts every record across live agents, automated dialing, AI voice and SMS, then hands your team the prospects who are ready to talk.

Why does speed to lead matter so much?

Contact rates fall away sharply the longer a record sits in a queue, so new leads are worked while intent is still warm. Each one then moves into a phone and SMS cadence built for its vertical rather than a single follow-up attempt.

Can you work aged or dormant leads?

Yes. Reactivating a database you have already paid for is one of the most common reasons clients come to us. Older records respond differently than fresh ones, so they get their own scripting and cadence instead of being pushed through the same flow.

Do you use AI agents or real people?

Both, on one platform. Each record is routed to a live agent, an AI voice agent or an automated SMS cadence based on how it behaves — and the channels are tested against each other continuously rather than one experiment at a time.

Which industries do you work in?

Insurance, mortgage, education and home services are our deepest verticals, backed by 30+ years of scripting, compliance and cadence data. We also run programs across legal, healthcare, senior living and non-profit.

How do you measure the lift?

Against your own baseline. We report conversions on the data we work so you can compare it directly against what your current process delivers. Across our client base that difference averages 15–20%.

Strategy Session

Ready to turn more leads into customers?

There's yield left in every lead you've already bought. Secure your 30-minute session — no pitch deck, just a working read on where yours is leaking.

  • An honest audit of how your current leads are being worked
  • A channel mix recommendation built for your vertical
  • A modelled lift estimate against your actual monthly volume
Prefer to talk now? (888) 925-1075
Book a Growth Session