Live Agent Calls
Maximise sales with a human touch from on-shore agents trained on your product, your objections and your compliance rules.
Ask the questions your dashboards cannot answer.
Tools to match your qualitative and quantitative research objectives and budget.
Behavioural data tells you what customers did. It rarely tells you why. CSG runs phone and SMS research at a scale and cost that fits the decision you are actually trying to make, from a quick pulse check to structured qualitative interviews.
How It Works
How we run it.
We scope the decision, not the questionnaire
What choice does this research need to support? Method follows from that, rather than starting with a list of questions.
Method matched to budget
Automated voice and SMS for statistically useful volume; live interviewers where depth and follow-up questions matter more than sample size.
Sample built to be representative
Contact strategy is designed so responses are not skewed toward whoever happens to be easiest to reach.
Fieldwork with live quality control
Interviews are monitored and coded as they happen, so problems surface during fieldwork rather than at analysis.
Findings reported against the decision
Results come back framed by the question you asked, with verbatims wherever they change the picture.
Outcomes
What you get out of it.
Research that fits the budget
Automated channels bring useful sample sizes within reach of ordinary project budgets.
Depth where it actually matters
Live interviewers probe the answers that need probing instead of logging a number.
Faster fieldwork
Multi-channel outreach reaches sample in days rather than weeks.
Verbatims, not just scores
The language your customers actually use, captured and coded.
What's Included
Everything in the engagement.
Objective and method scoping
Before any questionnaire is written
Questionnaire design support
Built with your research lead
Automated voice and SMS fieldwork
For quantitative volume
Live interviewer fieldwork
For qualitative depth
Sample and quota management
Designed to stay representative
Response coding and verbatims
Structured and searchable
Live fieldwork quality control
Monitored as interviews happen
Findings report
Written against your original decision
Delivered Via
The channels behind this service.
Virtual Agent Calls
Cost-effective AI voice conversations that mine dormant value from aged and previously unworked data.
AI Messaging & SMS
Personalised conversations at scale, with keyword-driven conditional routing that hands hot replies straight to a human.
Proof
Clients who put their name to it.
CSG was on the same page as us the whole time - winning campaigns were expanded while lesser ones were cut.
Jay Fontanini
VP, Revenue Optimization & Analytics, The General Insurance
Their hands-on approach and professionalism helped us launch a new product successfully.
Sales Executive
eBay
Industries
Where this service earns its keep.
Insurance
Carriers and agencies trust CSG to work every lead across phone, SMS and AI voice - from first touch to bound policy.
AutoHealthLifeHomeCommercial
Education
Connect with prospective students faster and qualify them properly, so admissions teams only talk to real candidates.
UndergraduateGraduateNursingVocational
FAQ
Questions buyers ask us.
Yes, and often in the same project. Automated channels give volume, live interviewers give depth, and the mix is set by your objective and budget.
Automated voice and SMS scale to whatever the population supports. The practical limit is usually sample availability rather than our capacity.
We support it. Your research lead owns the questions; we advise on what works specifically over phone and SMS, which is not the same as what works on a web form.
Multi-channel outreach typically completes fieldwork in days. Exact timelines are agreed once sample and method are set.
Yes. Recurring pulse surveys are a common use, and running them on automated channels keeps the cost sustainable over time.
Contact strategy and quotas are designed up front so the sample is not skewed toward whoever is easiest to reach.
Ready to see what this looks like on your data?
Secure a 30-minute strategic growth session and we will model the lift against your actual volume.