Live Agent Calls
Maximise sales with a human touch from on-shore agents trained on your product, your objections and your compliance rules.
Every lead you buy, worked to its ceiling.
Maximize results from all lead types: 1st party, 3rd party, and partner.
First-party, third-party and partner data behave nothing alike, yet most teams work them the same way. CSG routes each source through the cadence and channel it actually responds to, so the media you have already paid for returns more.
How It Works
How we run it.
Each source is mapped separately
First-party, third-party and partner leads arrive with different intent, age and consent. Each gets its own cadence rather than one blanket treatment.
Speed to lead on fresh data
Shared third-party records reward whoever holds a real conversation first. New leads route the moment they land, to whichever channel is free.
Channel matched to behaviour
A record that ignores two calls may answer a text. The platform moves it rather than burning the same channel again.
Head-to-head testing across sources
Cadences, scripts and channels run against each other continuously, and whatever wins gets scaled.
Performance reported by source
You see which vendors and campaigns produce closed business, not just which produce cheap leads.
Outcomes
What you get out of it.
15-20%
Average lift in conversions
The range CSG clients report once every source is worked to its own cadence.
More yield from the same spend
No new media budget required. The improvement comes from working what you already buy.
Source-level truth
Disposition data shows which lead vendors are worth renewing and which are not.
Nothing left unworked
Volume spikes are absorbed by automated channels instead of sitting in a queue.
What's Included
Everything in the engagement.
Source-level cadence design
Separate treatment for 1st, 3rd party and partner
Speed-to-lead routing
Measured in seconds from post
Multi-channel outreach
Live agents, dialer, AI voice and SMS
Lead vendor performance reporting
Closed-business attribution by source
CRM and LMS integration
Dispositions written back automatically
Compliance oversight
Consent and contact rules per campaign
Continuous head-to-head testing
Scripts, cadences and channel mix
Dedicated account team
Reviewed with you on an agreed cadence
Delivered Via
The channels behind this service.
Automated Dialer
Drive high-volume outreach with smart routing, so every record gets the right number of attempts at the right hour.
Virtual Agent Calls
Cost-effective AI voice conversations that mine dormant value from aged and previously unworked data.
AI Messaging & SMS
Personalised conversations at scale, with keyword-driven conditional routing that hands hot replies straight to a human.
Proof
Clients who put their name to it.
They proactively tested different cadences, scripts, and messaging to optimize performance consistently.
Mark Entenman
Marketing Analytics, Liberty Mutual Insurance
CSG was on the same page as us the whole time - winning campaigns were expanded while lesser ones were cut.
Jay Fontanini
VP, Revenue Optimization & Analytics, The General Insurance
CSG is one of my favored partners. Their team makes sure data flows smoothly, with no integrity concerns.
Brandon Debenham
Vice President, LeadCloud
Industries
Where this service earns its keep.
Insurance
Carriers and agencies trust CSG to work every lead across phone, SMS and AI voice - from first touch to bound policy.
AutoHealthLifeHomeCommercial
Mortgage
Reach rate-sensitive borrowers the moment intent spikes, and keep aged leads warm until they are ready to move.
PurchaseRefinanceHome Equity
Education
Connect with prospective students faster and qualify them properly, so admissions teams only talk to real candidates.
UndergraduateGraduateNursingVocational
Home & Legal Services
High-intent, high-competition verticals where speed to lead decides the case. We set the appointment before your rivals dial.
Appointment SettingMass TortPersonal Injury
FAQ
Questions buyers ask us.
Yes. We work whatever sources you already buy, and report back on which of them actually produce closed business rather than just cheap leads.
Speed to lead is agreed at kickoff and typically measured in seconds. On shared third-party data it is often the single biggest determinant of whether the lead converts.
No. We work the top of the funnel so your closers spend their time on qualified conversations instead of dialling.
They move into lower-cost AI voice and SMS reactivation rather than being abandoned after a fixed number of dials.
Yes. Automated channels absorb surges that would overwhelm a human-only floor, and live agents stay prioritised for the records most likely to convert.
By source, campaign and channel, tied to closed business rather than surface metrics like contact rate.
Ready to see what this looks like on your data?
Secure a 30-minute strategic growth session and we will model the lift against your actual volume.